24 December 2024

American Sign Museum

We had a great time at the American Sign Museum in Cincinnati. Even though it is home to “just” a bunch of signs, the museum is high energy and was fun to amble through.

The museum traces the history of signs –– from basic hand-painted signs from the late nineteenth century up to the flashy “look at me!” signs of the 1970s. More than 500 signs are on display, though it felt like thousands! Neonworks of Cincinnati also operates from the space, where you can watch neon signs being restored.

This huge McDonald’s sign is from Huntsville, Alabama and dates from the early 1960s. It features the original mascot, “Speedee,” who advertised their “speedee service system” (which we call “fast food” today). His legs and arms would “swing” as various portions of the sign flashed on and off. Note the burger cost of 15 cents!

The museum opened in 2005 (it’s been at its current location since 2012), and includes a mixture of true historical signs and a re-created “Main Street” in a town called “Signville.” For this a team of professionals was brought in to hand-paint the signs on site. We watched their video on this, and it’s truly amazing that these signs were done by hand –– you’d never guess it to look at them.

 The museum was founded by Tod Swormstedt, whose family owns the signage industry trade journal Signs of the Times, which has been published since 1906 and in Swormstedt’s family since 1911! Tod worked at the magazine for 26 years before moving to his “mid-life crisis project.”

“Trade signs” are in a shape that tells the shopper what is sold in the store, as the literacy rate back in the day is not what it is today.
Doug has found the ultimate burger!  The Big Boy version was a mascot of the chain in the 1960s.
Iconic Burma-Shave signs, which dominated roads across the Midwest in the days before highways.
Around the 1900s, signs were made of wood. Because wood deteriorates easily, signs from this period are not common. These signs were hand-painted.
Signs made of gold leaf on glass were high class, and considered “high art.”
The Lightbulb Era of signs, 1900-1930.
The Neon Sign Era, 1920s-1960s.
Large-scale neon sign.

The boards from a barn in Spencer County, KY advertising Rock City in Tennessee (which we visited last fall).
The Fergi Carwash sign features animation to make the tires look like they are rolling.
Plastic signs were popular from post-WWII to the 1970s.
Holiday Inn “Great Sign” Model, 1954.
“Main Street,” featuring a mixture of vintage signs and newly created signs in the vintage style.

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